Why Use
Crusader™
Get Their
Attention
Crusader™ helps you to easily create compelling
calls to action. The visual punch it offers can be the
difference between moving people to action or not.
Brand Your HBA
Remind your members and their employees that their
HBA/BIA is working on their behalf by incorporating
logos and images.
Relevant Communications
Ask the people when it matters most, and see better
results. Crusader™ allows you to “hyper-control”
the criteria by which you select your recipients. If
people know they won’t be bothered unless it really
matters, they are more willing to participate.
Direct Connect To Policy Makers
Industry employees can send powerful messages directly
to elected officials, members of the media or any
specified group in two clicks of a mouse.
Organize Willing Supporters By
Voting district
Willingness to participate
Job title
Vote registration status
Past actions they took to help
Topics of interest
Member company
And much more
Generate Instant Reports
In one click, understand who is in your database and
print customized reports.
Real-time Editing/Updating
Because your data is stored all in one place, there is
no program hopping or merging of files or sorting,
simply edit what you see at that moment. All changes
take effect immediately.
Snail Mail Labels and Letters
When time allows, you can reinforce your electronic
communications with hard copy versions of your
messages.
Instantaneous Electronic Communications
You can reach your army of supporters immediately, and
avoid time delays because of busy fax machines or
answering machines.
Track Past Actions of Supporters
Crusader™ keeps track of the issues that your
supporters are engage in and the ones they act on.
This gives you insight as to the topics that really
inspire them and allows you to further refine your
audience the next time that topic comes up.
Personalize the Approach
Crusader™ reminds people of their past actions to
help the industry, making a personal connection
between the supporter and you. It also gives staff the
chance to thank certain people for actions and
involvement on particular issues. The more you
connect, the better your results will be.
Measure and Demonstrate Results
Get real-time feedback on the effectiveness of your
campaigns and generate reports describing supporter
participation. This monitoring helps you to gauge
success and affords staff the chance to refine or
redirect strategy.
Anywhere, Anytime Access
Crusader™ is Web-based, giving you the flexibility
to manager your public affairs/lobbying campaigns on
your time, 24/7, from any computer connected to the
Internet. This way, if something unexpectedly arises,
you have the ability to instantly mobilize your
supporters even if you are away from your office. |
